Pain, no gain.

sports
(click photo for a larger version)

Marathon entrance fee : $20
Pink sweater : $40
Running shoes : $120
Your face distorted by pain while you nearly blow a coronary
just before xmas : priceless

Update : I’ve just read in the news that a 51 year-old runner died of a heart attack during this urban race (Course de l’Escalade in Geneva). I just hope it’s not this guy, though my comment remains the same and proves itself all the more appropriate 😛